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MERCHANDISE IS MORE THAN A T-SHIRT

Merchandising is the promotion of the sale of goods that can employ pricing, special offers, display and other techniques designed to influence consumers’ buying decisions. The concept of merchandising is based on presenting products at the right time, at the right place, in the right quantity and at the right price to maximize sales.

Merchandising is the promotion of the sale of goods that can employ pricing, special offers, display and other techniques designed to influence consumers’ buying decisions. The concept of merchandising is based on presenting products at the right time, at the right place, in the right quantity and at the right price to maximize sales.

WHAT WE OFFER

This is roughly what we offer in a very distinct way.

Design

Visual merchandising, especially display, is one of the most creative, exciting, exhilarating, and fun responsibilities of the Sales Promotion Division. Yet, at times it can be very frustrating, most difficult, and laborious work. Like other careers in the marketing field, the visual merchandiser’s job is never done and sometimes the time spent on the work is not evident to the target consumer. However, it is very rewarding for the visual merchandiser to see all of the product in a display sell out completely or to observe the consumer enjoying the presentation.

Sourcing

Sourcing, also known as procurement, is the practice of locating and selecting businesses or individuals based on set criteria. Sourcing is carried out in business in many different areas and for different reasons. One of the most common uses of sourcing is in supply chain management. Businesses that can find the most appropriate suppliers at the lowest cost can develop a competitive advantage.

Production

Production is the process of making or manufacturing goods and products from raw materials or components. In other words, production takes inputs and uses them to create an output which is fit for consumption – a good or product which has value to an end-user or customer.

Quality control

Quality control (QC) is a process through which a business seeks to ensure that product quality is maintained or improved. Quality control requires the business to create an environment in which both management and employees strive for perfection. This is done by training personnel, creating benchmarks for product quality and testing products to check for statistically significant variations.

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